TRUSTED BY CONSTRUCTION INDUSTRY LEADERS
A Few of The Stickers on Our Hard Hats
The FieldWrk Difference
Why Construction Companies Choose FieldWrk
Since 2018, FieldWrk has spent more than 170 days a year on job sites, partnering with infrastructure and construction companies. We have sat across the table from hundreds of industry leaders facing the same challenges: a merger that outpaced the brand, a hiring push that has stalled, a reputation that hasn’t caught up to the work.
Being in the room for these conversations taught us that the real problem is rarely the logo. It runs deeper: leadership alignment, culture, and how a company presents itself to the outside world. So our first conversation starts there, with your business and your goals, not generic marketing tactics.
Work With Us
Construction Marketing Services
- Strategic Workshops
- Enterprise Brand Architecture
- Competitive & Audience Analysis
- Vision & Purpose
- Verbal Identity
- External Messaging & Positioning
- Strategic Narrative
Brand Strategy
- Strategic Workshops
- Enterprise Brand Architecture
- Competitive & Audience Analysis
- Vision & Purpose
- Verbal Identity
- External Messaging & Positioning
- Strategic Narrative
Brand Culture
Web & Digital Experience
Brand Identity & Visual Systems
- Brand Storytelling
- Field Photography
- Field Videography
- Video editing
- Motion graphics
- Production retainers
Field Photo & Video Production
- Brand Storytelling
- Field Photography
- Field Videography
- Video editing
- Motion graphics
- Production retainers
Social Media & Digital Marketing
Client Praise
What our industry clients have to say about our construction marketing work
Frequently Asked Questions
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(01)
What is construction marketing?
Construction marketing is how a construction company presents itself to achieve its goals, whether that is winning bids, attracting talent, or strengthening the business reputation to match the quality of the work. It shows general contractors, owners, private contractors, and prospective employees what the company does, how it does it, and who it is.
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(02)
What do construction companies spend on marketing?
Marketing costs vary by scope and client. FieldWrk offers packages ranging from $25,000 for just strategy or visual rebrands to $200,000+ for enterprise brand and website rebuilds. For a brand and website refresh investment, construction companies typically budget 0.25% to 1.5% of total annual revenue. As a construction branding and marketing agency, we provide a quote before you commit so you understand the range up front.
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(03)
Why hire a marketing agency for construction companies instead of a generalist agency?
A generalist marketing agency might spend the first few months just learning the industry. A marketing agency for construction companies already knows it. FieldWrk has worked with infrastructure and construction companies since 2018, so we understand the difference between a DOT contractor and a private developer before our first meeting.
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(04)
What construction marketing services does FieldWrk offer?
FieldWrk’s construction marketing services include brand strategy, visual identity, brand culture and employer branding, website design and development, SEO/AEO/GEO and content, photo and video production, and digital marketing including organic and paid social media and Google Ads. Every service works together as one operational system to drive performance and business impact.
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(05)
What industries within construction and infrastructure does FieldWrk serve?
FieldWrk works with heavy civil contractors, heavy highway contractors, waste management and environmental companies, demolition firms, mining companies, materials and aggregate suppliers, energy and utility contractors, architecture, engineering, and construction (AEC) firms, and industrial and infrastructure equipment manufacturers and dealers.
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(06)
Can FieldWrk help with recruiting and hiring?
Yes, most people think marketing is just about “sealing the deal,” but for construction companies, it’s just as often about winning people. The labor market is one of the biggest challenges construction and infrastructure companies face, so employer branding, recruiting campaigns, and culture strategy are key aspects of what we do.
Check out the work we did for Casella Waste Systems to help recruit the next generation of waste management. We helped them receive 770+ applications in two months and over 1,380 “Apply Now” clicks!
We’d love to hear about your business challenges and see if we’d be a good fit to help you out.
Let's Talk