By day, Kyla optimizes digital campaigns. By night, The Shining is her comfort movie. She contains multitudes.
Kyla started her career writing obituaries at a local newspaper in East Tennessee, which is either a strange place to begin or a perfect one for someone who would eventually become obsessed with data, human behavior, and what makes people tick. When the book publishing path she’d originally planned proved harder to crack than expected, she pivoted to digital marketing and never looked back.
What followed was nearly a decade of building things from the ground up, digital marketing departments, client relationships, paid media strategies, at agencies working with high-profile tech clients. She learned fast, wore a lot of hats, and developed a sharp conviction along the way: digital marketing isn’t fluff.
When it’s done right, it’s one of the most important tools a business has. She also learned that clients deserve the truth about their data. No glossing over the numbers, no softening the story. Everyone is on the same page, always. Growth only happens through honest reckoning with what’s actually working.
At FieldWrk, her days are spent digging through campaign data, managing budgets, keeping creative and development teams aligned, and staying ahead of wherever the digital landscape is headed next.
When she’s not digging into data, Kyla is in Middle Tennessee with her husband and two kids under five, which means free time is a theoretical concept she pursues with great determination. When she finds it, you’ll probably find her on a patio somewhere with tapas, wine, or chips and queso with a margarita.
