Garrett has been a carpenter, a bartender, a piano mover, a newspaper reporter, and a door-to-door salesman. Brand strategist made sense eventually.
Garrett grew up in Charlotte, NC, in the pre-internet 80s and 90s — outside constantly, running wild in the woods, cultivating the kind of active imagination you only get when there’s no algorithm to do it for you. His mom was a special education teacher. His dad was a Vice and Narcotics detective. Dinner table conversations were, by necessity, a crash course in empathy and human complexity. Turns out that’s pretty good training for a career built on understanding people.
He spent his twenties and early thirties collecting experiences and jobs: restaurants, landscaping, carpentry, antique furniture restoration, house management for a group home, freelance writing. In 2019, a communications role with a large international civil contractor pulled it all into focus. He learned the industry. He learned corporate decision-making from the inside. He learned he wanted something with more creative range. FieldWrk was that.
Now, when he’s not traveling to lead brand workshops with partners across the country, he’s back at his desk in Brevard, NC, turning workshop insights into brand strategies, campaigns, and messaging that help infrastructure companies grow, recruit, and operate better. He leads a team of strategists and copywriters he describes as incredible without a hint of hesitation.
He’ll gladly talk about books until someone makes him stop. He also has strong feelings about the word “creative” used as a noun, but that’s a conversation for another time.
