Simon will tell you what you see is what you get. What you get is pretty great.
Simon grew up in Sydney, Australia, where the beaches are beautiful, the food is genuinely the best in the world (his words, it’s up for debate amongst the team), and a vibrant creative scene taught him early that design is really just a vessel for connection. That idea has followed him across the Pacific and into every project he’s touched since.
The road to FieldWrk was not a straight line. Over the past decade, Simon has been a rogue freelance graphic designer, a graphic design teacher at Shillington College, a beer pourer at Bondi’s finest dive bar (the Stuffed Beaver, he says with pride), a laborer who dug holes, and briefly, a psychologist. The psychology chapter ended when he concluded that he wasn’t doing anyone any favors.
Design, it turned out, was where he actually belonged. He has a conviction about it that might surprise people: you don’t need to be talented. What you need is curiosity, a willingness to listen, and something real to say. The rest follows.
At FieldWrk, Simon develops brand identities and works across web, social, and production to make sure every client’s visual presence is consistent, intentional, and lands the way it should. He describes his approach as showing up like a big, curious sponge that says G’day on it, which is a pretty accurate description of how he works. He absorbs everything, asks the questions nobody else thought to ask, and comes back with something that just feels right once you see it.
When he’s not working on a brand system, Simon’s world revolves around his son, Elvis, and his amazingly talented wife Ari. Beyond his family, he loves music, hoards guitars, watches movies, has a soft spot for rusty old Chevy trucks, and drinks Coopers Pale Ale.
He also holds a firm and well-rehearsed position that Nirvana is more culturally influential than the Beatles. He’s heard the counterarguments. He remains unmoved.
