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Project Overview
Uniting Four Industry-Leading Brands to Scale for the Future
In 2023, we linked up with LPX Group, a powerhouse in civil construction. Made up of four distinct brands, the company needed a brand that told their unified story without losing what made each subsidiary unique. Our mission was to create an enterprise brand strategy that would unite the group while clarifying the identity of each subsidiary.
Brand Foundation
Identifying the Culture that Connects Four Subsidiary Brands
We kicked off our work with a deep dive into LPX Group’s culture, goals, and market positioning. Facilitating a two-day workshop with over 20 division managers and executives, we gained key insights into each subsidiary brand’s offerings and its place within the larger group.
What We Did
- Stakeholder Interviews
- Strategic Workshops
- Brand Audit
- Competitive Audit
Branding Built to Grow
Before beginning branding on the subsidiaries, we first provided consulting and naming support to establish LPX Group as the holding company. We also crafted a verbal strategy to align the group’s mission, values, and approach, along with a scalable tagline structure for future growth.
What We Did
- Verbal Identity
- Value Propositions
- Employee Values
- Strategic Narrative
- Key Messaging
Brand Infrastructure
Building a Visual Identity That Works for Everyone
With our strategy in hand, we focused on the visual elements. The goal was to evolve each brand’s identity while maintaining market recognition. We gave each subsidiary a refreshed visual identity, with distinct color palettes, complementary logo styles, and a unified type system — all tied together with LPX Group’s endorsement.
What We Did
- Creative Direction
- Logo Design
- Visual Brand System
- Brand Guidelines
- Motion & Animation
Bringing LPX to Life
To launch the new brand, we produced an overview video that showcased the collective strength of LPX Group — celebrating the people behind the work and the shared purpose between subsidiaries.
What We Did
- Creative Strategy and Delivery
- On-Site Photo & Video Shoot
- Overview Video
- Library of Video Footage
Watch Overview Video
Brand Performance
Telling the Full Story Online
We developed individual websites for Louisville Paving and Construction, Pace Contracting, and Bluegrass Testing. Each site was designed with the user experience in mind, offering immersive designs that highlight the unique services of each subsidiary while maintaining a cohesive brand presence.
What We Did
- Web Strategy
- Site Design and Development
- Custom Content Management System
Enterprise Branding for the Future
The rebranding of LPX Group resulted in a cohesive identity that strengthens their position in the market and prepares them for future growth. With their newly refined brand system and individual websites, LPX Group is better equipped to connect with clients, attract talent, and maintain their leadership in the civil construction industry.
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