Back to all work
Project Overview
Enterprise Branding for ESS Companies
After helping our partners at ESS level up their digital presence, we got another call. ESS’s expansion was bringing their holding company into the public eye. They needed a central brand identity to provide clarity for future acquisitions and existing businesses alike. FieldWrk dug into current operations and future goals to brand the holding company and provide a scalable framework.
Brand Foundation
In-Person Planning
In December, FieldWrk facilitated a workshop with ESS’s C-suite to determine the direction for the brand. To cement our understanding of their subsidiaries — and work through additional needs identified — we met again in April.
When it comes to launching an enterprise brand, the details mean everything. The face-to-face conversations we had shaped every facet of their final identity.
What We Did
- Stakeholder Interviews
- Strategic Workshops
- Brand Audit
- Competitive Audit
Changing Lives Through Ownership
A critical component of this messaging was a compelling narrative explaining the holding company’s value to employee-owners, clients, and businesses. That positioning would serve as the basis for all communications related to recruitment, retention, sales, and acquisition.
We ultimately landed on one central theme across ESS Companies: “Changing Lives Through Ownership.”
What We Did
- Idea Worth Rallying Around
- Positioning Statement
- Purpose, Vision, and Values
- Strategic Narrative
- Verbal Identity
- Key Messaging
Brand Infrastructure
A Scalable Enterprise Brand
The new logo captured four key aspects of the ESSC brand: a “ripple effect” signifying employee empowerment, forward momentum symbolizing progress, equipment tracks as a nod to the industry, and four pillars to reflect the subsidiaries behind ESSC. While the company’s holdings will continue to multiply, these elements serve as a reminder of where it all began.
What We Did
- Creative Direction
- Logo Design
- Visual Brand System
- Brand Guidelines
- Motion & Animation
A Campaign “For the Workers”
ESSC wanted a campaign to explain the heart behind the new identity — something that would speak directly to the men and women doing the work. “For the Workers” is an idea rooted in ESSC’s commitment to building better lives for their team (not the C-suite). FieldWrk brought the campaign to life by supplying messaging guidelines, visual assets, video scripting, and direction support.
What We Did
- Creative Strategy and Delivery
- On-Site Photo & Video Shoot
- Overview Video
- Library of Video Footage
Brand Performance
Advocating for Ownership
ESS Companies told us they didn’t need a humdrum website — they wanted a platform where they could “redefine the construction workforce narrative.” The expansive sitemap includes pages dedicated to explaining enterprise-level benefits to prospective employees, infrastructure solutions available to potential clients, and the combined capabilities made possible by a holding company model.
What We Did
- Web Strategy
- Site Design and Development
- Custom Content Management System
- Interactive Careers Quiz
- Applicant Tracking System Integration
Changing the Industry, One Brand at a Time
Every time we work with ESS Companies, our faith in purpose-led decision-making is reaffirmed. ESSC believes ownership is the answer to the construction industry’s people problem, and every choice they make reflects that total commitment to positive change. So far, their track record speaks for itself.
We’d love to hear about your business challenges and see if we’d be a good fit to help you out.
Let's Talk